Gone is the Mystery shopper: here's AI helping Torfs stay truly customer-focussed

Torfs receives thousands of customer reviews, both online and in-store, but making sense of all that feedback used to be a challenge. By leveraging a Large Language Model (LLM), they can now analyze and quantify customer sentiment at scale, turning unstructured reviews into actionable insights. This AI-driven approach allows them to track trends, improve store experiences, and respond to real customer needs more effectively. In this session, we’ll explore how AI helps Torfs put customer experience at the heart of their strategy—without getting lost in the noise.