Greg Van Avermaet & Cyclowax. From client, to investor to accelerator.

Imagine this. You’re in the cycling business and suddenly you get a webshop order from pro-cyclist Greg Van Avermaet. That’s exactly how the partnership between this former Olympic champion and scale-up Cyclowax started. And the story didn’t stop there. Today Greg is one of the main investors in the company and plays a significant role in the growth and credibility of Cyclowax. Cyclowax & Greg Van Avermaet is a perfect example of what we know as a product company and who he knows as one of the greatest Belgian Cyclists.