Learnings from +100 Fortune 500 companies on how to sell new innovation to large companies

In this session John Lindsay and Christopher Engman from Megadeals will share key insights from over 100 Fortune 500 companies on effectively selling new innovations to large enterprises. You’ll learn seven critical lessons, including the differences between deal-centric and lead-centric go-to-market strategies for finite markets. They’ll explore why founder-led growth is essential for complex B2B tech ventures until they reach €10-20 million ARR. Additionally, John and Christopher will cover messaging strategies that build trust and authority in new categories and how to allocate resources efficiently to scale with enterprise-level impact.