When they zig, zag How radical transparency drives sustainability at Polestar

A car maker that pushes sustainability and climate action – is it real? The 100% electric, Swedish brand Polestar challenges the opacity and traditionalism of the car industry and argues that one of the world’s most polluting segments could become a force of positive change. In this keynote, Fredrika Klarén, Head of Sustainability at Polestar, will share how Polestar is trying to be a voice of change through radical transparency, bold ambition, and a no compromise approach.