Lowie Vermeersch

Lowie Vermeersch, a renowned Flemish designer and entrepreneur, is the Founder & Creative Director of Granstudio, an international creative consultancy based in Turin, Italy and Kortrijk, Belgium. Prior to establishing Granstudio, he worked as Design Director at Pininfarina, where he led the design teams responsible for iconic models from Dallara and Maserati.  His studio specializes in automotive and mobility design, collaborating with leading brands to push the boundaries of innovation and shape the future of transportation. Vermeersch and his team are at the forefront of this evolution, exploring new frontiers in sustainable mobility and user-centric design. This experience culminated in the development of DigiPHY, a revolutionary XR design system that is transforming the automotive design process.  Vermeersch's contributions to the automotive design world have garnered widespread acclaim. He is a prominent figure in the industry, respected for his innovative approach and dedication to creating meaningful mobility solutions for the future.