Designing the Human in the Machine Age: Creativity, Technology, and the Future of Mobility

In this keynote Lowie Vermeersch will offer a behind-the-scenes look at the creative process behind iconic cars like Dallara Stradale and reveal how seemingly impossible ideas become groundbreaking realities. 

We’ll delve into the transformative impact of new technologies on the creative process, with a focus on Granstudio's pioneering work in DigiPHY XR technology. Discover how cutting-edge technologies like Game-Tech, XR, and AI are transforming design, creating a “phygital” space that fuses the digital and physical worlds.

His studio pushes the boundaries of design, moving beyond traditional categories to create diverse and innovative solutions. We'll get a preview of this, including the unveiling of a revolutionary two-wheeler that's poised to redefine current conventions. He'll also share his insights on why prioritizing human values is so crucial throughout the entire design process.

The talk emphasizes the power of creativity, technology as an enabler, and the importance of designing for human relevance in an increasingly technological world.