Global Tech, Local Transformation: A Blueprint for Business Growth

Eva Faict, Amazon's Country Manager for Belgium and Netherlands, presents how Amazon's culture of innovation drives business success. The company's innovation mindset, which embraces calculated risk-taking and learning from failure, has led to groundbreaking developments from the Kindle to drone delivery. Since launching amazon.com.be in 2022, the store has expanded from 180 million to over 400 million products, enhancing the customer experience of Belgian shoppers. Amazon's commitment to supporting small businesses has enabled over 1,400 Belgian SMBs to reach global markets, generating €350 million in export sales in 2023. Through initiatives like AWS support for startups and comprehensive e-commerce tools, Amazon continues to democratize digital commerce, making enterprise-level capabilities accessible to businesses of all sizes. The success of Belgian startups like Moonbird demonstrates how local companies can leverage Amazon's store to achieve international growth while maintaining their innovative spirit.