Mastering the Pitch: A Science-Based Guide to Turning Ideas into Reality

Too often, great ideas fade into obscurity—not because they lack potential, but because they aren’t pitched effectively. Whether you’re a student in a business plan competition, an entrepreneur seeking funding, or an employee presenting in a meeting, your pitch can make or break your idea. My talk offers a practical guide for anyone looking to pitch new ideas with confidence and success. While there are already books on pitching, most rely only on anecdotal advice and personal stories. This talk—and my new book—takes a different approach, bridging the gap between experience and evidence. Over the past decade, substantial scientific research has uncovered what truly can work in a pitch. Building on these findings, I’ve developed the 4 P's of Pitching framework to help entrepreneurs and innovators improve their pitch. The framework focuses on four essential elements: Pitching profile, plan, proof and performance. During the session, I’ll share how to apply this framework and provide science-backed strategies to captivate your audience, convey your idea’s value, and leave a lasting impression. Whether you're addressing investors, colleagues, or competition judges, these tools will help you turn your ideas into reality. Join me to discover how you can master the pitch and give your ideas the spotlight they deserve!