Smart Growth: The Importance of Making the Right Choices for Startups

One thing that all startup CEOs have in common? They have plenty of ideas to improve the world. But budgets are rarely unlimited — not your own money, nor your investor’s. That’s why making the right choices is crucial for sustainable growth.  In this conversation, Maura Nachtergaele, founder of Payflip, shares her growth story while sitting down with Hannes D’Hulster from Smooth Sailing, who guided Payflip throughout their product journey. Smooth Sailing specializes in helping SaaS and impact startups build strong product organizations—ensuring they invest wisely in their product development.