In 1912, Jean Neuhaus Jr. made history in the very first Neuhaus boutique, nestled in the prestigious Galerie de la Reine in Brussels, a location that remains the heart of the brand to this day. It was there that he had a groundbreaking idea: to fill chocolates with delight, giving birth to the original Belgian praline. For over a century, every Neuhaus chocolate has been crafted entirely in Belgium under the meticulous supervision of our Maîtres Chocolatiers. With unwavering dedication to quality, we continue to create exquisite pralines, always seeking the perfect balance between artisanal craftsmanship and authentic tradition. Today, Neuhaus, headquartered in Vlezenbeek, produces over 500 million pralines each year and employs more than 680 passionate professionals. With a presence in 45 countries and a network of over 750 sales outlets, Neuhaus proudly carries the legacy of Belgian excellence across the globe. In Belgium alone, the brand boasts 64 exclusive boutiques, offering chocolate lovers an unparalleled sensory experience.