Trends is the business brand of Roularta Media Group. Together with the business TV-channel Trends Z and the AI and tech platform Trends DataNews, Trends represents the largest business community in Belgium.

Trends inspires the 'change masters' of tomorrow to push their boundaries and build sustainable growth for everyone. Trends does this through all its media formats, such as its weekly magazine, its website, social media channels and tools, its TV-channel Trends Z, its podcasts and flagship events.

Trends and its french-speaking counterpart, Trends-Tendances, are the leading financial and economic news brands in Belgium and reach approximately 389,318 readers and surfers per week¹. Online, they receive an average of 791,599 web visits per month².  Trends Z is the only business channel in Flanders, Wallonia and Brussels that offers the most specialized and varied offering on business, economics and money. Trends Z reaches an average of 406,000 viewers every day and 2,898,000 viewers on a monthly basis³.

¹ Source: CIM 2024-2025 Total Brand
² Source: CIM Internet – monthly average Q1 2025
³ Source: CIM TV /Transfer Media / Arianna, National, Total Day, 4+, RCH, Jan – Oct. 2025