Ana Leticia Lourenço Sigvartsen is Head of Cultural Content at the Norwegian Broadcasting Corporation (NRK), with strategic and editorial responsibility across web, TV, radio, and podcasts. She holds a BSc in Computer Science, a BA in Journalism, and an MA in Comparative Literature, and works at the intersection of technology, storytelling and public service. She began her career in TV news at Norway’s commercial broadcaster, TV 2, before joining NRK in 2010. Here, she has held leadership roles across news, culture, and youth content. Along with her team, she has twice been nominated for Norway’s most prestigious TV award: Gullruten. This includes a nomination in the Innovation category for a Minecraft project that allowed children to participate in local elections inside the game. She has also been part of a Roblox collaboration around Eurovision within the European Broadcasting Union, and was nominated for the Prix Jeunesse International 2026 for a TV project addressing online abuse targeting children. Her professional interests range from workplace culture and innovation to the structural challenges facing media. Off the clock, she is usually reading (often several books at once) and recharging through training and strong coffee.