For the last decade, Ben Van den Sande has worked right where complex software meets business reality. Before co-founding DataForces, he shaped product strategy at Davinsi Labs and advised the executive committee at Proximus. During that time, he noticed a clear pattern: tech projects rarely fail because of bad engineering. They fail because of a massive disconnect between what IT builds and what the market actually needs. Today, as Chief Product Officer at DataForces, Ben's focus is bridging that gap. He operates on one core premise: building software is easy, but building exactly what the market needs is the real challenge. On the SuperNova sofa today, Ben is skipping the buzzwords to talk about the unglamorous reality of building tech products—what scales, what breaks, and how to create solutions that enterprises actually rely on.