Bram Pals is a global strategy leader focused on platforms and embedded finance at Adyen, where he helps shape how companies integrate payments and financial products into their core business experiences. With a background in strategy and time-to-value optimization, Bram works with global partners and platforms to unlock new financial opportunities and drive scalable, data-driven growth. Prior to his current role, he built experience in strategic consulting and commercial roles across technology and logistics sectors. Bram holds academic credentials from Rotterdam School of Management, Erasmus University, and is based in the Netherlands, where he combines a strong analytical perspective with deep insight into digital commerce and financial technology trends.