Christian Sarafidis is Chief Executive EMEA Financial Services at Microsoft, where he works with senior leaders across banking, capital markets, insurance and fintech to reimagine the future of financial services in the age of AI. With over two decades of leadership experience at the intersection of finance and technology, Christian is known for turning industry‑wide ambition into real‑world transformation. Before joining Microsoft, he held senior executive roles at global organisations including SWIFT, where as Chief Marketing Officer and Deputy Chief Executive EMEA he helped shape the evolution of cross‑border payments and industry collaboration. In his role at Microsoft, Christian Sarafidis partners with industry leaders and fintechs to navigate the next era of financial services. His focus is on translating Digital and AI innovation into real business outcomes, faster time to value, differentiated customer experiences, greater resilience, and scalable growth, while managing risk and complexity in a constantly evolving technology and financial landscape.