It's easier to hold your principles 100% of the time than it is to hold them 98% of the time.

Hendrik is currently the CEO at Showpad, a role he assumed in 2021. He joined Showpad in 2015 as a summer intern, in between his 2 years completing his MBA at Harvard Business School.Hendrik joined Showpad full time in 2016, upon graduation. He helped scale the company from 5M in ARR to 100M in ARR in 2025, after which he successfully led Showpad's exit to Vector Capital. He held roles as VP Sales, CRO and COO.Hendrik started his career at Procter & Gamble, where he held several Sales & Marketing management roles. He then did a short stint in Consulting at Bain & Company, before moving to Boston to complete his MBA. Hendrik is the proud father of 3 young kids and married to a corporate lawyer.