Keynote : Scale Up your business without burning Out. Laetitia Lusakivana, winner of the Elle Women of the Year 2025 award in the Society category by Elle magazine, is a neuroperformance consultant and expert in resilience and performance who puts the human brain at the center of strategy for business leaders, founders, and their teams. She helps organizations identify and recalibrate the invisible patterns that sabotage decision-making, restoring mental clarity, energy, and cognitive capacity to turn the mind into a powerful growth engine. She works across three key systems individual, collective, and organizational to optimize cognitive capacity and sustainable performance, putting the human brain at the center of strategy to help organizations scale effectively. Trained in applied neuroscience, she created two innovative protocols, S.W.I.N.G. and Reset, designed to maintain performance, resilience, and decision-making capacity in high-pressure environments without sacrificing mental health. Since 2021, Laetitia has supported over 80 entrepreneurs, leaders, and teams, collaborating with incubators,entrepreneurs hip programme, NGOs, and organizational support networks in Belgium. 85% of participants report significant improvements in decision-making clarity, focus, and strategic presence. She believes a company’s growth is directly limited by the cognitive capacity of its people, and she shows how to scale a business without burning out, aligning strategy, energy, and sustainable performance.