Laure Craeye

CEO, co-founder
,
W'Ice
Belgium🇧🇪
Laure Craeye is a biochemical engineer and entrepreneur focused on translating sustainable innovation to market-ready solutions. She started her academic journey at the Faculty of Bioscience Engineering, Ghent University, where she built a strong foundation in biotechnology and life sciences. To complement her scientific expertise with business acumen, Laure pursued General Management studies at Vlerick Business School and completed an additional course in commercial and corporate law. This interdisciplinary background equipped her with skills in management, strategy, and entrepreneurship enabling her to bridge the gap between research and real-world impact. Building on this foundation, Laure co-founded W’Ice, a Belgian startup developing eco-friendly antifreeze solutions, with a primary application in agriculture to protect fruit crops from spring frost. W’Ice aims to provide growers with a preventive, sprayable and biological alternative to existing frost protection methods. The long term vision of the company is to expand its sustainable antifreeze solutions toward industrial applications beyond agriculture. With a strong commitment to sustainability, innovation, and tangible impact, Laure combines scientific rigor and entrepreneurial vision to address climate-related challenges in agriculture, delivering solutions that are both technologically advanced and environmentally responsible.