With extensive experience in payments and digital services across financial institutions, merchants, corporates, public entities, and consumers, as well as recognized leadership and strategic acumen, Madalena brings invaluable expertise to guide Worldline’s Financial Services global division. Throughout her career, Madalena has demonstrated a strong commitment to innovation, impactful leadership, and the ability to navigate complex and rapidly evolving environments successfully. Prior, she was CEO of SIBS Group, one of Europe’s leading interbank payment and digital services organizations. She led the company through a decade of innovation and growth. Under her leadership, SIBS launched more than 65 innovative products and services, including MB WAY, the Eurozone’s first and most comprehensive instant payments solution, expanded into 15 new business lines, and set European benchmarks for performance, resilience, and security. Madalena also served as Chairperson of the European Mobile Payments Systems Association, representing 11 of Europe’s leading instant payment solutions, and as Co-Lead of the European Payments Alliance, driving major initiatives in interoperability and cross-border payments. In addition to her executive responsibilities, Madalena serves as a non-executive Board member, providing strategic guidance in areas such as innovation, artificial intelligence, digital transformation, and internationalization. Before joining SIBS, she held senior leadership roles at MEO/Portugal Telecom Group, where she oversaw B2C commercial strategy and operations, contributing to the company’s market leadership. Earlier in her career, she worked in strategic at McKinsey & Company and specialized in AI and advanced data modeling as a Senior Consultant at Arthur Andersen/Deloitte. Madalena holds a degree in Applied Mathematics from the University of Lisbon, an International Directors Programme certification from INSEAD, and an LCOR certification from Harvard.