Nir Eyal previously taught behavioral design at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. With an earlier background in video game design and advertising, he had a front row seat to the ways psychology shaped behavior which drives his work today. Nir shares his insights on business, behavior, and the brain on his longrunning blog, Nir and Far , helping more than 150,000 readers achieve transformative results. His second book, Indistractable , received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail . His writing has been featured in the New York Times, Harvard Business Review, TIME, and he is a regular contributor to Psychology Today.

As an active angel investor, Nir has backed multi- billion- dollar companies that implement his methodologies, including Canva, Kahoot!, and others. On the opposite end of the entrepreneurial spectrum, he has founded, developed, and sold two companies since 2003. Whether he’s writing, speaking, or consulting, Nir Eyal unlocks strategies that improve lives.