Peter Bal is Chief Information Officer and Executive Committee member at What’s Cooking? (formerly Ter Beke), a Belgian-headquartered fresh food group, since November 2022. He leads process harmonization and the modernization of digital systems. Previously, he was Vice President and Business Leader Digital Customer Services at ZF Group, and held leadership roles at WABCO, Proximus, and Alcatel. He holds a Master’s degree in Industrial Engineering from KU Leuven and a Digital Transformation certificate from MIT.