Since the days of Atari STs, C64s and Kosmos Elektronik X1000 kits, the world of emerging, disruptive technologies has always been a major draw for Ruben. That's why he joined NVIDIA, the pioneer in computer graphics and AI platforms, just before the AI boom, to build the AI ecosystem. In his current role Ruben leads AI Factory go-to-market within EMEA and focusses on delivering ground-breaking technology solutions together with NVIDIA's extensive partner network. From scientific discoveries to artificial intelligence, AI factories are key to solving the world's most important challenges. The NVIDIA accelerated platform gives enterprises the power to transform their infrastructure from storage & retrieval cost centres into value generating assets.