Sara Mathijs is co-founder and CEO of UPEO, a Brussels-based Salesforce consultancy boutique helping organisations get more value from customer-centric technology. Raised across countries as an expat child, Sara learned early how to adapt fast, read a room, and speak up. Skills that later powered a 20+ year career in finance, consulting and leadership. Entrepreneurship wasn’t a long-term plan; it was the natural next step when the right moment (and a few corporate frustrations) made it clear she wanted to build differently. During the pandemic, as a mother of three, she co-founded UPEO to prove that performance and humanity can be multipliers: psychological safety, inclusion and sustainability as operational choices, not posters on a wall. In 2022, UPEO was recognised by Salesforce with an Impact Award for its social impact work, and Sara was named one of Belgium’s InspiringFifty “50 most inspiring women in tech” that same year. Through UPEO, she backs the ecosystems she cares about: mentoring, training and pro-bono support for nonprofits and local communities. When she’s not talking Salesforce, leadership or responsible growth, you’ll find her advocating for diverse voices, being a dance/ basket/ gym-mum… and hunting for good chocolate.