With over 20 years of experience in marketing, brand activation and creative strategy, I help brands stand out in the worlds of sport, music and lifestyle — by connecting cultural relevance with real business results. From football stadiums to festival stages, from grassroots communities to global icons — I know how to turn brand values into emotional experiences that resonate. 🔹 Strategic thinker with a doer’s mentality 🔹 Proven track record with leading agencies 🔹 Specialized in experiential marketing, storytelling & activation 🔹 On a mission to explore the sweet spot between high-endurance sports and professional performance Looking to energize your brand, launch something bold or co-create something meaningful?