Tibbe Verschaffel is an industrial engineer and scientist driven by a mission to create healthy, sustainable products for people and the planet. As the founder and CEO of Planet B – the company behind Wondr, Klaaar, and Bambooze –, he focuses on eliminating harmful ingredients from everyday care-products and developing future-proof alternatives across personal care and home care. 

Combining analytical rigor with bold entrepreneurship, he works at the intersection of science, innovation, and impact: building brands that improve human health while reducing environmental harm.