E-Torch was founded from first-hand experience with the operational chaos behind live events. Event logistics are still managed through fragmented tools such as Excel files, WhatsApp messages and manual workflows, resulting in poor visibility, inefficient coordination and errors that are often discovered too late.

E-Torch solves this by managing the work, not the people. The platform brings all operational tasks, stock movements and communication together in one real-time system. It enables live task and stock tracking between bars, warehouses and on-site crews, allowing teams to act immediately toward suppliers and internal operations. All orders and communication are centralised, creating a single source of truth and eliminating fragmentation.

Through clear dashboards, powerful search and accurate stock snapshots, users gain instant insights into consumption and availability, even without integrations with cash register systems. Role-based access ensures that each employee only sees the information relevant to their responsibilities, while full traceability of stock movements, from supply and transfers to deliveries and returns, guarantees control and accountability. By linking products to the correct locations, E-Torch significantly reduces delivery mistakes and data errors, increasing the overall reliability of event operations.

E-Torch continues to evolve with smart automation and AI. QR codes automate status updates at critical points, AI assistants provide F&B managers with faster and deeper insights, cold-store detection automatically tracks disappearing stock, and AI-driven route optimisation ensures faster, more cost-efficient deliveries. Together, these innovations transform the invisible back office of events into a controlled, scalable and data-driven operation.