Rotion is a software platform for managing circular operations and product lifecycle traceability across complex value chains. It gives organizations asset-level visibility and control over products that circulate through multiple use cycles, owners, locations, and service events.The platform connects physical products to persistent digital records, enabling tracking, governance, and data continuity from production through use, return, repair, refurbishment, reuse, and end-of-life. Rotion supports hardware-agnostic identification such as QR and RFID and integrates with existing ERP, PLM, and operational systems.Rotion is designed for environments where multiple parties share responsibility without centralized ownership. It enables closed-loop control, role-based access, and shared data models without locking participants into proprietary ecosystems. This makes it suitable for brands, manufacturers, service providers, operators, and consortia that need to collaborate while retaining autonomy.Beyond traceability, Rotion supports operational execution. It provides tools for asset tracking, circulation analytics, loss and leakage detection, service history, and lifecycle reporting. These capabilities allow organizations to run reuse, repair, return, and take-back systems with economic and operational discipline.Rotion also acts as a foundation for regulatory readiness. It structures lifecycle data in a way that supports Digital Product Passports and emerging sustainability and circularity requirements, while remaining focused on operational value rather than compliance alone.The platform is industry-agnostic by design. While widely applicable to packaging, logistics assets, and durable goods, Rotion is built to support any circular system where physical products must be governed across time, ownership, and repeated use.